Non-technical entrepreneurs, small firms, and marketing teams find that using AI-generated media helps them create and sell products more successfully. The majority of us are familiar with the concept of deepfakes, which are defined as pictures and videos created by AI.
When we take a deeper look at this unique use of AI. We will notice that deepfake technology provides advantages to organizations, marketers, and entrepreneurs in two significant ways:
- Developing deepfakes images helps reduce marketing and advertising costs for businesses of all sizes, notably for smaller organizations. Deepfake visuals that can be customized also make it possible to conduct hyper-personalized marketing.
- Deepfakes make it possible to create material more quickly and with less effort. Compared to large companies, smaller businesses, which often have smaller resources and personnel, are better able to compete successfully.
Realistic Deepfake Images Bring Down Advertising and Marketing Costs
Images of real people are required for most marketing and advertising initiatives. With real feelings being spoken by real individuals, marketers and advertisers will either pay photographers and models to shoot fresh shots or purchase stock imagery to use in their campaigns. Both time and money are required for this.
Consequently, conventional marketing and advertising efforts need careful planning to guarantee that money will be spent effectively.
This is already beginning to shift. There are deepfake products available on the market are enterprise-grade and can be used by non-technical users.
With the touch of a button, a tiny company of three people can produce hundreds of hyper-realistic, royalty-free photos of individuals for use in marketing campaigns. These images may be used to target certain demographics. Marketers don’t need technical or picture editing abilities to develop personalized photos (facial characteristics, positions, and emotions).
Are these computer-generated faces also flawless? Not necessarily. Sometimes the ears appear slightly off, or strange objects appear in the hair. Other times, both of these things happen. Some of these pictures may need some editing on your end, depending on the level of quality you want. Despite this, the quality of deepfakes is rapidly increasing, to the point where they will soon be unnecessary.
With the touch of a button, businesses can generate many realistic pictures at a minimal cost, allowing them to run many versions of a marketing campaign to see which version generates the most interaction. For instance, if “Image #121” results in a greater number of clicks and purchases in a certain city, marketers might utilize this information to design future advertising campaigns.
The execution of concurrent marketing initiatives with a variety of personas opens the door to the possibility of hyper-personalized marketing. Companies can build successful localized campaigns that lead to brand engagement and consumer conversion. If they understand how photos showing varied face characteristics, positions, and emotions function throughout their target markets.
Deepfake Images and Videos Enable Faster Content Production
The production of pictures and videos of people requires a lot of effort. You will need to record, photograph, and edit the footage. This is true for business training films, ads, and promotional content. Generated Photos, the firm that gives anybody the ability to manufacture hundreds of lifelike faces, has previously been shown to us.
What does this imply for the process of producing content and marketing, particularly for relatively small companies?
To begin, content development may take place more quickly and at a lower cost, enabling small firms to expand their marketing and advertising reach. Even with limited marketing resources, smaller businesses and startups are capable of producing the same quantity of content as their bigger rivals. In principle, small companies may employ deepfake content to reach clients on the other side of international boundaries rapidly, consistently, and economically.
It will be possible to make deepfake images and videos at scale, which will level the playing field in competition. Take, for example, a small software company that caters to corporate customers and provides enterprise software. In most cases, large resources are invested by software providers in the production of comprehensive training films for their customers. A little software provider would discover that this consumes a considerable percentage of their financial resources.
Tools for creating synthetic videos that use deepfake technology make it possible for businesses to manufacture videos without needing real actors or film crews. It has been reported that businesses utilize video software to produce product explanation movies up to 20 times more rapidly. Simply feed the program with a written script. It will create a video of a realistic human avatar pronouncing the lines in a nearly natural and conversational tone.
What Does This Imply for Those Who Are in Charge of Marketing and Running Businesses?
Deepfake technologies may help reduce the expenses of content generation while simultaneously producing high-quality videos and images. Whether you are an experienced marketing expert or an entrepreneur bootstrapping your firm, this is true.
Because reputable, enterprise-grade ‘Deepfake As A Service’ companies have emerged recently, it is no longer necessary to be an AI expert or a graphic designer to make realistic deepfakes. This eliminates the need for small companies to engage employees or contract with other firms to provide content for their marketing and advertising efforts.
Even for larger companies that are very particular about the quality of their marketing material. However, the allure of deepfakes cannot be ignored. Even if they decide to modify deepfake movies and photos, the required work will likely be far less than what is required to create the material from scratch.
As a method for doing business, deepfakes will quickly become widespread in the near future. Deepfake technologies driven by artificial intelligence will become more commonplace in the toolkits of content producers. But they won’t be able to replace them. In this future that AI enables, AI will provide ease and speed, while humans will contribute creativity and commercial acumen to develop engaging content and marketing campaigns. This future is powered by artificial intelligence.